Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. The fact that Roxy was a women's line offered by an authentic surf brand made it intriguing for both retailers and girls alike. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's life. From handbags to footwear, wetsuits to watches, the key ingredient of Roxy's products is that inimitable Roxy spirit. "Daring, confident, naturally beautiful, fun, alive: Roxy".