All over the world, ECCO is known as a long-lasting brand. Quality and perfection are what make the shoes famous. The ECCO marketing plan is simple. Try them and you'll buy them. Think about it. A full-page ad in GQ magazine or a million dollar NBA player endorsement won't make the shoes more comfortable. And with Ecco's sales skyrocketing since 1991, it seems to be working quite well for them!