THE WAY IT IS. DC “THE HISTORY OF DC SHOES IS, ESSENTIALLY, THE HISTORY OF THE MODERN SKATEBOARD SHOE.” While DC was still in the conceptual stage back in 1993, a mission was agreed upon: to make a significant change in the skateboarding style and to elevate skateboard performance to the highest level. DC continues to stay true to its original mission-pushing style and performance to a level one step ahead of the competition, from the drawing board, to the computer, to the factory, to the concrete and masonite of skateboarding’s proving grounds.

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